Cookie Policy

1. Introduction

This Cookie Policy explains how Backflex ("we," "our," or "us") uses cookies and similar tracking technologies on our website backflex.ddd. This policy should be read alongside our Privacy Policy.

We comply with the General Data Protection Regulation (GDPR), the Austrian Data Protection Act (Datenschutzgesetz – DSG 2018), and applicable ePrivacy rules. Strictly necessary cookies are used on the basis of our legitimate interest in operating the website; analytics and marketing cookies are only used with your consent. You can withdraw or change your consent at any time through the cookie settings on our website.

2. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "persistent" (remaining on your device until deleted or expired) or "session" cookies (deleted when you close your browser).

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features such as page navigation, secure access, and remembering your cookie preferences. Without these cookies, the website cannot function properly. Legal basis: Legitimate interest (Art. 6(1)(f) GDPR) / necessity for the performance of the service.

• Cookie Consent: Stores your cookie preferences (Duration: 1 year)
• Session Management: Maintains your session while browsing (Duration: Session)

These cookies cannot be disabled as they are necessary for the website to operate.

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website and services. Legal basis: Your consent (Art. 6(1)(a) GDPR).

• Page Views: Tracks which pages are visited (Duration: 26 months)
• Traffic Sources: Identifies how visitors reached our site (Duration: 26 months)
• User Behavior: Analyzes navigation patterns (Duration: 26 months)

You can opt out of analytics cookies through our cookie settings.

3.3 Marketing Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Legal basis: Your consent (Art. 6(1)(a) GDPR).

• Advertising Preferences: Tracks ad interactions (Duration: 90 days)
• Campaign Tracking: Measures marketing effectiveness (Duration: 30 days)

You can opt out of marketing cookies through our cookie settings.

4. Third-Party Cookies

Some cookies on our website are placed by third-party services. These may include:

• Google Fonts: Provides web fonts for our website design
• Font Awesome: Provides icons used throughout our website

These third parties have their own privacy policies governing the use of cookies. We encourage you to review their policies.

5. Managing Your Cookie Preferences

You have several options for managing cookies:

5.1 Our Cookie Settings

You can manage your cookie preferences by clicking the "Cookie Settings" option in our cookie banner or by adjusting your preferences at any time through your browser.

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• View and delete existing cookies
• Block all cookies or third-party cookies
• Set preferences for certain websites
• Receive notifications when cookies are set

Please note that blocking all cookies may affect your experience on our website and limit certain functionality.

5.3 Opt-Out Links

For specific third-party cookies, you may use the following opt-out mechanisms:

• Google Analytics: tools.google.com/dlpage/gaoptout
• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info

6. Similar Technologies

In addition to cookies, we may use similar technologies:

• Local Storage: Stores data locally in your browser to remember preferences
• Session Storage: Temporary storage that is cleared when you close your browser

These technologies are covered by this Cookie Policy and can be managed similarly to cookies.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post any changes on this page with an updated "Last updated" date.

8. Contact Us

If you have questions about our use of cookies or this policy, please contact us: